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Get in touch with us at info@awarenessattire.net
The hardest conversations start
with what you wear
Apparel that says what you can't—
without saying a word.
Founded by Brett and Sara, who have lived experience with depression and anxiety. Our designs give you a gentle way to say "I see you" or "I'm struggling too." Real stories, no BS. Just conversation-starting apparel that breaks the stigma.
Awareness Attire is a mental health awareness clothing brand that creates conversation-starting apparel to break stigma and validate struggles—founded by Brett and Sara, who have lived experience with depression and anxiety.
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Why people choose Awareness Attire
We’re more than a clothing brand—we’re a lived-experience-led movement using art, words, and a little phoenix fire to make it safer to talk about mental health.
Founded by Brett & Sara—two people who live with depression and anxiety. Every design comes from lived experience, not a marketing team.
Real Stories, No BS
Our apparel gives you a gentle way to say "I see you" or "I'm struggling too"—without needing perfect words.
Conversation Starters
Not Attention Seekers
Your Purchase=Real Impact
10% of every sale funds mental health nonprofits. So far, we've donated $1,500 to organizations breaking the stigma.
Best Sellers
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About Awareness Attire
Awareness Attire started with two people—Brett and Sara—who were tired of feeling alone in their battles with depression and anxiety. They wanted clothing that didn’t just look good, but said what so many of us struggle to say out loud. Today, Awareness Attire uses designs like “Not Unmotivated, Just Overwhelmed,” “Be The Color In Someone’s Gray Day,” and our mascot Ryse The Phoenix to turn everyday outfits into reminders of hope, solidarity, and strength. Every piece is created to be trauma-aware, stigma-breaking, and genuinely supportive.
Shop By Collection
Story
Collection
From silent battles to spoken truth – this collection turns your story into strength.
Veterans Collection
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From the front lines to the silent nights at home – you shouldn’t have to fight this alone.
RYSE
Collection
Uplifting
Collection
From the ashes of struggle, your strength takes flight. The Ryse Collection is a reminder that even on your hardest days, you’re still rising.
The Uplifting Collection is for the days you’re not okay, but still showing up. Gentle reminders, not toxic positivity – just small sparks of hope you can wear.
Humor Collection
The Humor Collection is for the days when if you don’t laugh, you’ll cry. Soft sarcasm, real struggles, and a reminder that you’re not the only one barely holding it together.
Jessica Mills CA.
This shirt started a conversation that literally saved my friends life. Thank you for creating something powerful.
Amanda Kerson TX.
Quality is amazing, message is even better. I get compliments every time I wear my Ryse shirt.
Su Hill PA.
The first time I wore my 'Together
We've Got This' shirt, someone stopped me and inquired if anyone can get one of those. It allowed the opportunity to share the mission and initiate a conversation just as Brett & Sara intended. I am proud to wear something that has the express intention of doing something good for others.