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Every Storm Has A Story

Mental Health Isn't Invisible Here

Where Your Story. Start The Conversation.

 Shop By Collection
Uplifting Collection

The Uplifting Collection is for the days you’re not okay, but still showing up. Gentle reminders, not toxic positivity – just small sparks of hope you can wear.

FND Collection

Our FND Collection shines a light on Functional Neurological Disorder—an often misunderstood, invisible illness. Each piece is designed to spark conversation, foster empathy, and validate the daily struggles of those living with FND.

Outcast Collection

The Outcast Collection is for anyone who’s ever felt misunderstood, left out, or judged for their invisible battles. These designs channel raw honesty and resilience, reminding you that your struggles are valid and your story matters.

Humor Collection

The Humor Collection is for the days when if you don’t laugh, you’ll cry. Soft sarcasm, real struggles, and a reminder that you’re not the only one barely holding it together.

Veterans Collection

From the front lines to the silent nights at home – you shouldn’t have to fight this alone.

RYSE Collection

From the ashes of struggle, your strength takes flight. The Ryse Collection is a reminder that even on your hardest days, you’re still rising.

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Inner Ember

Inner Ember is the music project from Awareness Attire—blending raw emotion, honest storytelling, and rock energy to spark hope and break the stigma around mental health. Every song is a conversation starter, reminding you that even in the darkest moments, your inner ember still burns.

More Than Pretend (2)Inner Ember
00:00 / 04:34

Why people choose Awareness Attire

We’re more than a clothing brand—we’re a lived-experience-led movement using art, words, and a little phoenix fire to make it safer to talk about mental health.

Founded by Brett & Sara—two people who live with depression and anxiety. Every design comes from lived experience, not a marketing team.

Real Stories, No BS

Our apparel gives you a gentle way to say "I see you" or "I'm struggling too"—without needing perfect words.

Conversation Starters

Not Attention Seekers

Your Purchase=Real Impact

10% of every sale funds mental health nonprofits. So far, we've donated $1,500 to organizations breaking the stigma.

About Awareness Attire

Awareness Attire started with two people—Brett and Sara—who were tired of feeling alone in their battles with depression and anxiety. They wanted clothing that didn’t just look good, but said what so many of us struggle to say out loud. Today, Awareness Attire uses designs like “Not Unmotivated, Just Overwhelmed,” “Be The Color In Someone’s Gray Day,” and our mascot Ryse The Phoenix to turn everyday outfits into reminders of hope, solidarity, and strength. Every piece is created to be trauma-aware, stigma-breaking, and genuinely supportive.

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Jessica Mills CA.

This shirt started a conversation that literally saved my friends life. Thank you for creating something powerful.

Amanda Kerson TX.

Quality is amazing, message is even better. I get compliments every time I wear my Ryse shirt.

Su Hill PA.

The first time I wore my 'Together
We've Got This' shirt, someone stopped me and inquired if anyone can get one of those.  It allowed the opportunity to share the mission and initiate a conversation just as Brett & Sara intended.  I am proud to wear something that has the express intention of doing something good for others.  
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