Every Storm Has A Story. Wear Yours, start the conversation
Mental health awareness you can wear. Without the cheesy quotes.
Apparel built from lived experience. Honest messages. Real support. 10% of monthly revenue is donated to mental health organizations.
10% Donated
To Mental Health Orgs
$1500+
Donated So Far
Repeat Buyers
Community-led Brand
Your Story Isn't Over Yet
A reminder you can put on.
Free Shipping
$65+
Printed on demand. Made For You.
Trauma-Aware messaging
Trauma-aware messaging
Turn everyday outfits into lifelines of hope.
Our Mission
Apparel that starts real conversations.
We design mental health awareness t‑shirts, hoodies, and accessories that feel good to wear and even better to share. From “Your Story Isn’t Over Yet” to veteran and FND awareness designs, every piece is crafted to spark honest conversations and remind people that support is real and close by.
Conversation-starting tees & hoodies
Soft, print-on-demand apparel with powerful messages about depression, anxiety, FND, veteran mental health, and more.
Ryse The Phoenix collection
Signature designs featuring Ryse, our mental health mascot, symbolizing resilience, recovery, and rising through the dark.
Supporter & caregiver designs
Thoughtful pieces created for the friends, family, and professionals who stand beside those who are struggling.
Benefits
Why people choose Awareness Attire
We’re more than a clothing brand—we’re a lived-experience-led movement using art, words, and a little phoenix fire to make it safer to talk about mental health.
Founded by Brett & Sara—two people who live with depression and anxiety. Every design comes from lived experience, not a marketing team.
Rooted in real mental health journeys
Our apparel gives people a gentle way to open up, check in on loved ones, and show support without needing the perfect words.
Designed to spark safe, meaningful conversations
Giving back to mental health organizations
10% of every sale is donated to mental health nonprofits, so your purchase helps fund real-world support and resources.
About Awareness Attire
Awareness Attire started with two people—Brett and Sara—who were tired of feeling alone in their battles with depression and anxiety. They wanted clothing that didn’t just look good, but said what so many of us struggle to say out loud. Today, Awareness Attire uses designs like “Not Unmotivated, Just Overwhelmed,” “Be The Color In Someone’s Gray Day,” and our mascot Ryse The Phoenix to turn everyday outfits into reminders of hope, solidarity, and strength. Every piece is created to be trauma-aware, stigma-breaking, and genuinely supportive.
