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Mental health awareness you can wear. Without the cheesy quotes.

Apparel built from lived experience. Honest messages. Real support. 10% of monthly revenue is donated to mental health organizations.

10% Donated

To Mental Health Orgs

$1500+ 

Given Back So Far

Repeat Buyers

Community-led Brand

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You Are Enough

Support You Can Wear

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Printed on demand. Made For You. 

Trauma-Aware messaging

Our Mission: turn everyday outfits into lifelines of hope.

Apparel that starts real conversations.

We design mental health awareness t‑shirts, hoodies, and accessories that feel good to wear and even better to share. From “Your Story Isn’t Over Yet” to veteran and FND awareness designs, every piece is crafted to spark honest conversations and remind people that support is real and close by.

Conversation-starting tees & hoodiesSoft, print-on-demand apparel with powerful messages about depression, anxiety, FND, veteran mental health, and more.

Ryse The Phoenix Collection

Signature designs featuring Ryse, our mental health mascot, symbolizing resilience, recovery, and rising through the dark.Supporter & caregiver designsThoughtful pieces created for the friends, family, and professionals who stand beside those who are struggling.

Supporter & caregiver designsThoughtful pieces created for the friends, family, and professionals who stand beside those who are struggling.Contact Us

Why people choose Awareness Attire

We’re more than a clothing brand—we’re a lived-experience-led movement using art, words, and a little phoenix fire to make it safer to talk about mental health.

Founded by Brett & Sara—two people who live with depression and anxiety. Every design comes from lived experience, not a marketing team.

Real Stories, No BS

Our apparel gives you a gentle way to say "I see you" or "I'm struggling too"—without needing perfect words.

Conversation Starters

Not Attention Seekers

Your Purchase=Real Impact

10% of every sale funds mental health nonprofits. So far, we've donated $1,500 to organizations breaking the stigma.

About Awareness Attire

Awareness Attire started with two people—Brett and Sara—who were tired of feeling alone in their battles with depression and anxiety. They wanted clothing that didn’t just look good, but said what so many of us struggle to say out loud. Today, Awareness Attire uses designs like “Not Unmotivated, Just Overwhelmed,” “Be The Color In Someone’s Gray Day,” and our mascot Ryse The Phoenix to turn everyday outfits into reminders of hope, solidarity, and strength. Every piece is created to be trauma-aware, stigma-breaking, and genuinely supportive.

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