When Fashion Speaks Louder Than Words In recent years, message-based fashion has evolved from a trend to a movement. Shirts that read “It’s Not a Phase, It’s a Diagnosis” or “Silent Battles Matter Too” do more than make a statement. They spark connection, challenge stigma, and help people feel seen. But what’s the psychology behind wearing awareness apparel? Why does simply putting on a shirt with a cause-related message influence both the wearer and those who see it? New ins

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