One of the most fascinating aspects of conversation-starting apparel is how it removes the awkwardness from discussing mental health. Think about it – how do you naturally bring up depression, anxiety, or mental wellness in casual conversation? It's not easy.
But when someone sees a design like our "Overwhelmed" or "Perfectly Imperfect" shirts, it creates what psychologists call a "conversation bridge." The clothing becomes the third party that introduces the topic, making i
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