About Us

Apparel That Sparks Real Conversations

Awareness Attire started with two people—Brett and Sara—who were tired of feeling alone in their battles with depression and anxiety. They wanted clothing that didn’t just look good, but said what so many of us struggle to say out loud. Today, Awareness Attire uses designs like “Not Unmotivated, Just Overwhelmed,” “Be The Color In Someone’s Gray Day,” and our mascot Ryse The Phoenix to turn everyday outfits into reminders of hope, solidarity, and strength. Every piece is created to be trauma-aware, stigma-breaking, and genuinely supportive.